Start with the brief and one idea
Write down the intended viewer and what they should understand after watching. Choose a moment with a clear beginning and conclusion. If an answer depends on the interviewer’s question, retain the question or explain its meaning briefly on screen. Do not turn a qualified statement into an absolute claim for a stronger opening.
Prepare a vertical version and watch it on a phone. Check whether interface elements cover important words or the speaker’s face. Read the captions without sound, then listen without reading. These passes reveal missing words, rushed captions and differences between the headline and the actual message.
Check disclosure and music permissions
TikTok requires its commercial content disclosure setting when a post promotes a brand, product or service. Clarify the arrangement and choose the applicable setting before posting. A campaign mention in the caption should not be treated as a replacement for the platform’s disclosure feature.
TikTok recommends its Commercial Music Library for commercial posts. Its licenses for music outside that library do not cover commercial use. If you want another sound, check the necessary permissions first. A popular track appearing in the editor does not establish that it is suitable for your campaign.
Check the published version
Keep the final file and publication date. Open the post, confirm that processing has finished and listen to its audio. Test access from another account or browser. If TikTok displays a restriction, investigate it first: a link that works for its owner may still be unavailable to a reviewer.
- The caption describes the clip without unsupported promises.
- The source material and soundtrack have the required permissions.
- The link opens one post rather than an account profile.
- Your work log records the date, platform and publishing account.
Submit the clip for manual review
Sign in with Google before submitting to Tate Clipping. Select the agreed campaign and send the post link. The dashboard stores submissions, statuses and manually confirmed metrics. Automatic collection of TikTok statistics is not promised, so agree on the evidence and measurement period by email.
The main Tate Clipping campaign lists $3.50 per 1,000 confirmed views. Participation, periods, limits and payment arrangements are also agreed manually by email. A public counter is not an automatically accepted result. If you delete or replace the post after submitting, explain the change in the existing email conversation.
A submitted link is not yet approved. Agree on the terms, then check the message, commercial disclosure, audio and accessibility of each clip.