Build a standalone story
Choose one point with a clear conclusion. The caption can add context, but it should not have to repair meaning lost during editing. If removing the previous question makes an answer sound like the opposite of the original, restore that context or choose another moment.
Prepare a vertical edit and review it on a phone. Position captions so important words remain visible beside interface elements. Choose a cover that identifies the topic, then check how it actually appears. Give alternate versions clear filenames so you do not accidentally publish a draft.
Clarify permissions and commercial disclosure
Confirm permission to use the source recording, music and additional images for this campaign. Do not assume permission for one post covers every adaptation or future platform. Keep the approved assets and agreement together so you can answer questions about the clip’s origin.
Meta describes the paid partnership label as a way to identify branded Instagram content. Clarify your arrangement and the applicable platform requirements before posting. Do not tag a company as a partner simply because its name is mentioned. A Tate Clipping submission does not itself establish a partnership with another brand.
Publishing and recommendations are separate
Meta applies separate guidelines to content eligible for recommendations. Being able to publish a Reel therefore does not promise distribution to new audiences. Avoid planning production spending around guaranteed reach or assumed recommendation placement.
Check the published Reel in Instagram: audio, caption, subtitles and viewing access. Copy the address of the individual Reel through its available menu or your browser. Button names and locations can differ. Open the resulting address separately and verify that it leads to your final post.
- Record the account, publication date and Reel address.
- Check access for someone who does not manage your account.
- Keep the agreed measurement period and evidence requirements.
- Report replacements or deletions in the campaign email conversation.
Send the link for review
Sign in with Google before submitting the link to the agreed Tate Clipping campaign. Your dashboard stores submissions, statuses and manually confirmed metrics. Automatic collection of Instagram views is not promised: public statistics and results confirmed for the campaign can differ.
The main Tate Clipping campaign lists $3.50 per 1,000 confirmed views. Participation, measurement periods, limits and payment arrangements are agreed manually by email. Establish those terms before deciding your production workload. Sending a Reel does not mean that it has been approved.
Prepare a clear Reel and an accessible link, and retain permissions and terms. Reach is not guaranteed, and campaign results are confirmed manually.